How to reduce bounce rate on blog – top 4 tips for beginners
What is Bounce rate and how to reduce bounce rate on your blog
Hello friends,
Welcome to the TechieRocky.
Friends, today in this article I am going to talk about the important factor ‘What is Bounce Rate? and How to reduce bounce rate?’, due to which the traffic of your website goes down. And by analyzing it, you will get the signal that you need to do some further improvement on your website.
What should you improve on your website, I will tell you very well in this post today. That’s why you read this article completely. The important factor I am talking about today is the ‘Bounce Rate and How to reduce bounce rate on the blog’.
Yes friends, today I will tell you, what is the bounce rate of your blog or website. why does it grow? how does it grow? and how does it affect your blog or website? how can you control it? and how you can minimize it to increase the traffic on your blog or website.
Today on this topic, I will give you a brief explanation of how you can increase the traffic of your website by reducing the bounce rate? So let’s start friends…
So friends first talk about, what is the bounce rate actually? And how does this affect your site?
If, I say in simple words, as soon as any of your pages are ranked in the search engine. Or you bring traffic to your website through social media. And even if traffic comes to your site in any way.
And whenever a person opens your site, and within a few seconds of opening it, he switches back from your blog or website by pressing the back button and open any other website. it is called bounce back. And the percentage of visitors who bounced back from your site is known as the bounce rate of your site.
This means that the user who came to your website bounced back and left your website and he did not read your content, which means he did not have any engagement with your website.
And because of this bounce back problem, your site ranking will decrease day-to-day. Because Google feels that your website does not have good content, due to which users are not staying on your website for much longer. And that is why the proper engagement with your content is not happening.
If any user is coming to your site, but he is not liking the content of your site and bouncing back from there immediately, then this is a wrong signal to Google for your website.
In such a situation, Google understands that your content is not correct, you just have ranked your post in any way, that is why users are not staying there. And after that Google will slowly degrade your post and gradually your post can move from the first page to the last page.
So, friends, this problem is called an increasing bounce rate. That’s why the bounce rate is a major factor that has been added inside Google Analytics. You can check the bounce rate of your blog in your Google Analytics account.
If you go to Google Analytics, you will find an option there to check your bounce rate, I have a website whose ideal Bounce Rate is 25 – 30%.
But see friends, like if you create a website, and you put content on it And as your traffic increases, so will your bounce rate. No matter what you do, your bounce rate will increase.
But you have to take care that your website’s bounce rate does not cross 60%. If you have less than a 30% bounce rate, it means that you have managed your website very well.
So friends, you now understand what the bounce rate is? And what should be your bounce rate? Now suppose that your bounce rate goes beyond 30% and reaches 60% and even more than 60%.
So how do you reduce this bounce rate? Today I will tell you 4 very effective and successful methods in this article. With the help of which you can control the bounce rate of your website to a great extent.
How to reduce bounce rate on the blog – Top 4 tips for beginner
#1. Website’s Loading speed
Friends, the first reason for the increment of bounce rate is the loading speed of your blog or website. Yes friends, if you are in Blogger, then you can control the speed of your website very easily. you just have to do good customization of your template or you can update a new fast loading template.
And if I talk about WordPress, then you have to get hosting from a very good company.
You will also have to get a good quality theme. And you also have to keep in mind that you use very few plug-ins in it.
Because the more plugins you use, the lower the speed of your site will be, so I will recommend that you should use only the necessary plugins in your blog or website.
Let me tell you that if you use the Adsense ad network on your website, then the ideal speed of your site should be around 2-3 seconds. If I talk about the speed of your website without Adsense ad then it should not be more than 2 seconds.
Because if a guy is coming to your website, and your website takes 6-7 seconds to load. So a lot of chance that the guy will bounce back before your website is loaded. That is why the loading speed of your website should be very good.
#2. Readability of your content
Friends, the second factor of increasing the bounce rate is the readability of the content of your blog or website.
If the content of your website has good readability, then users will stay on it for a long time. In order to improve the readability of your website, You should keep your paragraph for 2-3 lines only.
With this, the user will read the full content of your website. If your paragraphs are lengthy, then users will not show much interest in reading them.
That is why you have to increase the readability of your content.
For this, write your content in simple language and your content should be meaningful.
So in this way you can increase the readability of your content So that users will stay longer on your website and as a result, your bounce rate will also be reduced.
So this is also an important factor to reduce the bounce rate. you must also work on it.
#3. Add some media to your content
Friends, you can increase the engagement of your content by adding different types of media to it. For example, if your content is 700-1000 words, then you should put at least three-four images in it. And similarly, if your content is 2000 words, then you should put 7-8 images.
You can also embed a high-quality video in your content, which is related to your article, in this way the user engagement of your content will increase a lot and your bounce rate will decrease. This is a very good way to increase the engagement of your content.
For this, you can find a quality video related to your topic from YouTube, and embed it in your post. This way you do not even have any copyright issues. And by using this method, you can reduce the bounce rate of your website to a great extent.
Friends, I would recommend that you try this method because it is a very effective way to reduce the bounce rate of your website.
#4. Ad placement
The last and most viewed factor for increasing the bounce rate is your Adsense or any other ad network’s ad placement in your blog or website.
Friends, you should know where to put your Adsense ad on your website. And how much quantity of ad should be added?
A lot of users do this, in order to earn more money in their short post content, they put more Ads of Adsense. Which users do not like at all. And they bounce back from their website.
So that’s why you should do the placement of your ad very carefully and you should add as many ads as much you have written your content. If your content is small, then you should also put less ad in it. If your content is large, then you can add more ads in it.
But one thing you have to keep in mind is that the more ad you add, the higher the loading speed of your website will be. That is why you have to do ad placement keeping all these things in mind.
Conclusion
Friends, today I told you, what is the bounce rate? How to reduce bounce rate on blog? If you use these 4 methods, then your bounce rate will be reduced dramatically.
And when your blog’s bounce rate is low, your blog’s ranking will also increase, which will bring more traffic to your website.
Friends, that’s all for today, hope you liked our article “What is Bounce Rate and How to reduce bounce rate on blog?” very much. If you liked this article then definitely share it with your friends too.
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